As you know, for the best business growth you need as many customers as possible. Businesses without them simply will not function. Therefore, the priority of any company should be to attract as many interested people who later turn into customers.
If you are reading this blog then it is highly likely that you are a businessman who is struggling with the problem of low traffic to your website. You have nothing to worry about, many companies and businesses face the same problem. Fortunately, some ways can remedy this. In this article, you will learn about the top 5 ways to increase traffic to your website. Feel free to check them out.
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1. How to drive traffic to your website with content
Content and content marketing is the basis for generating traffic to your website. This is a major step that cannot be skipped if you really want a good website that appeals to your customers and attracts more and more of them. Our content, first and foremost, must appeal to our targeted audience, so it must be well thought out, planned, and written or presented in such a way that it appeals to a specific audience.
Content is a HUGE part of SEO success because it:
- Gives us “linkable” assets and outreach tools to grab more links, and build relationships with influencers and topical authority in a field.
- Builds out depth / topical relevance on a website for additional structure, and improved UX.
- Gives us shareable/promotable assets that people actually care about (social, email, etc) and differentiate your brand from others.
- Allows us to rank for additional keywords (top, mid, and bottom-funnel), quickly as well.
- Gives us an ongoing deliverable/value add to extend contract value with clients. It’s a tangible asset that clients of all sophistication levels understand and place value on.
Run a Business Blog
First of all, your business needs a blog where you will publish useful content about things that may attract more visitors to your site – like information about your industry, comparisons of products, tips, guides, reviews, etc.
The more value you offer on your site, the more reasons people will have to visit it. And without a blog, it’s going to be hard to do most of the rest of the strategies in this post.
Focus on always popular topics
It is known that news and trending topics can give you a quick short-term boost in traffics, but in comparison to creating content around topics that are going to be always in the interest of our audience… they are not worth your time and effort. Posts of everlasting interest will accumulate traffic and links over time. Invest in that.
Write smart headlines which your clients can’t resist
One of the most important parts of your content is Headlines! Effective blog headlines drive more traffic, it is scientifically proven and you can see it also on yourself, surely you’ve had many times a situation where on youtube or Facebook you clicked on some video/post just because of an enticing headline, that’s what it’s all about!
Invite others to guest blog on your website
Broadening your perspective of the topic you’re seeing, increasing your knowledge of the topic, and seeing a different style of blogging, are just a few of the positives of inviting guests to write guest posts on your blog.
Additional benefits also include them sharing links to their posts for their community, which draws them to your site, increases traffic, generates backlinks, and increases search engine results page (SERP) rankings. Remember to post only high-quality articles, without spam. Having visitors on your blog is a win-win situation, so invite them now!
Do videos
A very good way to increase traffic to your site is also to create video content. YT videos, Instagram reels, Facebook videos even TikTok. People are mostly visual learners and are much more likely to watch videos than read articles, by creating videos you can quickly and authentically convey the information you care about, plus add links to your website which will redirect interested people directly to your site. People can also better identify with you and like your personality, which will further attract them even more.
Once we have good content we can focus on the next steps. One of the most important is social media. As we know nowadays, social media is the main way for people to get information, communicate with others, and engage with the community. Social media, when used in the right way, generate a very large reach and contribute significantly to business development (good example of it is our recent project – Stajnia u Liskow). What you should pay attention to when using social media for business is:
It’s not enough to produce great content and hope that people find it. Promote your content on the most popular social media channels for your audience. Twitter is ideal for short, snappy (and tempting) links, and Facebook is great for posting longer posts with backlinks to read more on the site. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Remember to post EVERYTHING you want to share with your audience – new products, new services, new articles, updated look on the website, discounts, etc.
Use social media and you will generate more traffic, that is certain.
Interact with followers
Reply to your watchers, interact with them, share their content, tag them, and make your audience like you and feel important because they are! People will start to engage even more when they see that you really care. In addition, this is another option to create more backlinks and reach.
To make it easier for interested people to find your posts use appropriate hashtags, people often search for new content using hashtags, so surf social media, see what hashtags your competitors are using, and apply the same, it’s the reach that counts.
Update the link in your bio to promote new content when it comes out
To keep your followers up to date, remember to update your bio all the time and let people know what you currently want to share with them, provide links to new products or services in your business, or important articles on your blog.
Change a cover photo to promote new content
Cover photo is the first thing that catches a user’s eye when they enter your social media profile. Make sure you have up-to-date information there that will help you inform and convince the customer faster.
Tag influencers who may be interested in the content
Influencers are a very important part of social media. If you manage to establish cooperation with at least one of them, you can certainly count on an even greater increase in traffic to your website and business. So get involved in social media, get to know influencers in your industry, and tag in your posts those who might like your content.
Reply to other people looking for answers with links to your content
Share links to your site, articles, or posts under other posts on social media, answer people’s questions with links to your articles that can help them answer their questions, encourage and show, be active and your site will be active too.
Post at the right time
In order to get the highest possible reach, we also need to know when are the best hours to share our posts. It is known that during peak hours our posts will have a much higher reach than when every user is sleeping or at work. Therefore, do some research on what are the appropriate hours for each social media, and based on the information gathered, set up a sharing schedule.
3. How to increase traffic to your website with SEO
Target Keywords
Keywords are words and phrases that people type into a search engine when they want to find something they are interested in, as you can imagine some keywords are searched more often than others. Using keyword research tools we can find out which keywords are most popular and which ones we need to use to reach as many people as possible and our targeted audience specifically.
Proper placement of our keywords is as important as finding them. That’s why you need to remember to place your keywords strategically:
- Title tag (meta title)
- H1 heading
- At least two H2 headings
- Naturally in the body
- The first 100 words
- Image file names and alt text
- Meta description
Link internally
Another important way is to include links in new posts that refer to other posts or pages on our website, remember to squeeze in somewhere between 1-3 links to them. Not only does this help to increase traffic, but it also keeps visitors on your site longer and allows them to see more pages or posts on your site, all of which contributes to the higher value of your site to the user and translates into increased ranking and traffic to your site.
Improve your page speed
Who wants to spend time on a site that takes forever to load? Rather a small number of people. If your site takes forever to load, your traffic will drop – that’s for sure. Site speed has always been in a very high place when it comes to things that improve website traffic. Therefore, make sure your pages are as optimized as possible in this regard, pay attention to the size of your images, the structure of your site, and the plugins that help your site function well. The faster it runs the better.
If you want to check how fast your website is, you can use free applications such as Google’s PageSpeed Insights tool.
Make your site responsive
Today, the majority of website traffic is carried out via mobile devices rather than desktops. Therefore, if you care about high traffic on your website, you should pay a lot of attention to the proper adjustment of the site in terms of mobile devices, the user on a mobile phone should be comfortable with operating the site and should enjoy it. Easy and quick access to the necessary information, appropriate font size, and images. Pay attention to it!
Get backlinks
As we mentioned earlier, a big factor in generating traffic to your site is the number and quality of links to your site. The more links you have from trustworthy sites, the more trustworthy your site becomes, and thus the interest in it increases, and its ranking in search engines is higher, not to mention the visits from the link itself.
Some of the popular link-building tactics are:
- Reach out to credible sites and offer to write a guest post where you can link to your site in the body or your author bio.
- Use an SEO tool to find broken links on other sites and offer yours as a replacement.
- Create original, high-quality content that just begs to be linked to.
4. How to get traffic to your website with listings
Business directories are a promising source of website traffic, but just adding your website to your listing isn’t enough. It’s important to optimize your listings so they can rank on their respective platforms and get seen by local searchers.
One of the most important is your Google Business Profile since an optimized listing can help you to Google Maps and Google Search. Facebook is also important since it’s the second-largest directory. And don’t forget popular sites like Yelp, Angie’s List, and more. To optimize your listings:
- Fill out every section available.
- Include your business category.
- Keep your information as consistent as possible across listings.
- Get reviews and respond to them.
- Add photos.
- Keep your information updated regularly
5 .How to drive traffic to your website with the help of community
Start an online community
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community on your site is a great way to start a conversation and increase traffic. You can do that through Facebook by creating a group that people can join and talk to you about everything, through youtube where you can do Q&A’s or you can even create your own forum to talk to your community.
Participate in forums
If you don’t want to create your own group on a forum you can also join forums and social media groups on LinkedIn, Facebook, and Reddit where you can share your knowledge. Remember to only include links if it’s allowed and appropriate, and if you do, don’t post links only or include links in every post. Also, make sure the link is to a specific blog post on a relevant topic. The primary goal here is not to drive traffic to your site at any cost (it can have the opposite effect when you are too pushy). It’s to add value and build brand awareness. People who are interested will search for your site on their own, or go to your profile where they can find your site.
