Having a website requires regular maintenance, care, and attention to ensure its excellent performance and bring value to your organization.
A good WordPress agency will take care of daily maintenance of your website, but as a website owner, it’s worth knowing a few best practices to ensure its smooth operation.
We present practical tips that will help maintain your WordPress website in good condition, fast, and hassle-free, just like on the day of its delivery.

Enable Automatic Backup Creation
Having reliable backups is one of the most crucial tasks when it comes to website management. Backup copies play a pivotal role in security since websites are more vulnerable to hacker attacks and ransomware if proper backups are not in place.
It’s also important to create backups of your WordPress site before making any changes, such as editing pages or installing new plugins. This way, you can always restore your site to a previous state if new plugins, code errors, or mistakes cause problems with your site’s functionality, pages, or even the entire website.
A backup should encompass all code files, databases, images, plugins, and additions. While there are numerous backup plugins available, we recommend collaborating with a reputable WordPress agency that can handle this task.
Additionally, it’s worth noting that WordPress hosting providers often offer automatic backup creation on the server side as part of their hosting plans. And also there are many great plugins offering easy automatic back-ups such as Updraft, which we use in most of your website projects.
Regularly Check for Available Updates
Another crucial aspect of WordPress website security is regularly checking and installing updates for WordPress itself, as well as theme and plugin updates, as they contain significant security patches developed by developers.
Updates not only impact security but also help maintain the smooth operation of your website and prevent compatibility issues with themes and plugins.
If your website is managed by a large team, it’s important to designate one or a few individuals responsible for regularly checking for available updates. However, a reputable WordPress agency can take care of this task for you, allowing your team to focus on what they do best.
Create a Style Guide
Building a new WordPress website involves a lot of work on its appearance and feel, so it’s important to ensure these elements don’t deteriorate over time. Internal style guides can serve various purposes and are equally essential for coding, written content, or multimedia.
Style guides ensure that every person working on the website, or contributing to it, does so in line with the original coding, layout, appearance, and the brand identity of the company.
This is particularly crucial for large teams or websites that involve multiple collaborators, where precise management of shared tasks and responsibilities is key.
Create Checklists for Each Key Process
While style guides provide general guidelines for writing code, content, or selecting images and multimedia, checklists can offer a more detailed process for specific tasks.
They should cover fundamental areas of concern, such as pasting written content in plain text mode rather than HTML, image sources, the proper method of formatting and resizing before submission, and correct embedding of multimedia like videos.
Checklists can also encompass basic elements in WordPress posts, such as categories, tags, meta descriptions, and permalinks, tailored for less advanced user roles like writers and collaborators. This ensures the correct execution of all processes and directs collaborators to the appropriate style guide for specific tasks and actions.
Content Management
Internet businesses understand the power and value of good content, but these benefits don’t come without a lot of effort and consequences.
New content should regularly appear on the website to generate engagement among the target audience. Establishing a publication schedule can help maintain order and enable tasks to be assigned in advance.
If you’ve opted to allow comments on your website, you’ll also need to manage them. An important part of this is enabling anti-spam filters like Akismet to prevent the publication of comments from spam bots.
It’s also worthwhile—especially for larger teams—to ensure that someone is responsible for moderating and responding to comments, as a lack of response can be worse than having no comments at all initially.
Regularly reviewing all published content is essential as well, as old, outdated, or irrelevant posts can be harmful both to SEO and user experience.
Optimize All Images
Large, slow-loading images can negatively impact a website’s performance and slow down its functionality. On the other hand, low-quality images can have an adverse effect on the website’s appearance and lead to a poor user experience.
Fortunately, there are plugins available that can compress all of your website’s images without sacrificing quality, ensuring that all images are both beautiful and optimized for performance.
After optimizing existing images, the plugin operates in the background, compressing all new images and PDF files as soon as they’re uploaded.
Nonetheless, it’s equally important to ensure that all new media is of high quality and has been properly formatted to fit the layout of the website. These processes can also be documented in checklists for all future users.

Summary
WordPress is a fantastic and user-friendly content management system that offers a plethora of extraordinary features, ensuring excellent performance and SEO optimization right from the start. However, improper management of these tools over time can significantly reduce website speed and its SEO capabilities.
By implementing rigorous style guides and checklists for all users, WordPress clients can ensure that changes and new content align with the original design and brand identity of the website. This benefits both the website itself and the reputation of the company managing it.
We hope that this article will help you expand your knowledge to some extent. If it does, we would be very pleased if you share this post, like it, or tag @creadiv.design and use #creadiv.design on your social media. This way, we will know that we are contributing to something positive. We wish you, dear reader, growth in whatever you do ?